Know the utility of Saral Rozgar programme

Saral Rozgar is looking to enrol at least 3.5 million jobless youth by the end of March 2016, said Mayuk Dasgupta, head of the Saral Rozgar programme that was launched almost two and a half years ago.


Saral Rozgar, a mobile job marketplace that helps blue-collar and entry-level fresher jobs seeker to connect to mainstream employers in 150 categories via mobile in their own language, currently has two million registered subscribers across 800 cities and about 10,000 employers.


“Though we launched the portal two-and-a-half years back the two million number has been generated in the last 1.5 years’ time,” Dasgupta told Business Standard. “Over the next two to three years we think we can touch a base of 5-6 million subscribers and reach out in 130 cities.”


India has 900 million mobile subscribers, the majority of which are from the urban market. The next phase of growth, says Dasgupta, will come from the rural market, so creating applications that connect directly to consumers through utility services will be crucial.


“There is no organised platform that connects blue-collar jobs. Most of the jobs in this segment happen through references, and brokers,” he added.


While a mobile app is on the cards, the service currently primarily works through voice because the the people who register typically have a college degree or lower, and are not yet comfortable in using mobile apps.


About Saral Rozgar

Saral Rozgar is an integrated mobile job marketplace that connects blue collar & entry level job seekers with mainstream employers anywhere in India. Saral Rozgar has also partnered with the e-governance CSC companies like SREI Sahaj, Suvidhaa Infoserve and CMS Computers for expansion into rural markets. Partnerships have been created with the skill development training partners of National Skill Development Corporation (NSDC), DGET, NIESBUD and IGNOU for matching trained youths to the entry level jobs.

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